Also known as Relevancy Based, Organic Search is where the search engines find your web site and determine its relevancy to certain key phrases.

There are too fundamental parts to SEO, on is on page optimization including link renaming, internal linking, setting alt attributes of image tags, meta tags, title tags, geographical focusing of pages to target keyword phrases and copy writing using accepted SEO principles. The other is off page optimization and that is largely discussed in the Building Back Links page, as linking is the primary component of off page optimization. There are also such things as page, image and folder renaming, robots.txt files which could be considered in either camp.

It is important to have internal links, so a site with a hundred pages will help you, if each is linked to the home page.

Designers may want to include optimization in the design process, as SEO is affected by design decisions. It is part of the cake, not just the frosting.